Salmon to the People.
One of the world’s most loved proteins, priced for the everyday table. Sourced, made and supplied out of Dubai.
Great salmon has always been priced for special occasions.
We think that is a pricing problem, not a product one. We source fresh Atlantic salmon direct from producers, turn it into the formats people already cook, and supply it through the trade — so good salmon reaches the everyday shop, the everyday menu, the everyday table.
Trade
Whole fish, fillets, portions and secondary cuts, supplied direct to professional kitchens across the UAE.
See the cuts →
Brand
Gyoza, croquettes and tenders — real Atlantic salmon in the formats families already buy.
See the range →
Dine
A salmon-led, all-day place to eat, built for high-footfall city locations.
Take a look →
Let’s make it happen.
Fresh salmon for your kitchen, our frozen ready-to-cook range for your shelves, or raw material you want to move. Reach out now — we’re always open to a conversation.
TRADE.
Fresh salmon, direct to your kitchen.
Direct supply, built around your kitchen.
We supply hotels, restaurant groups, caterers, central kitchens and retailers across the UAE with fresh and frozen Atlantic salmon — sourced direct from producers in Norway and Chile, with Scotland available on programme.
Specification, cut, volume and delivery frequency are agreed per programme. Consistent grading, planned yield, and less handling in your kitchen.
Whole salmon — HOG
Head-on gutted, graded by individual fish weight. Packed in EPS with ice, or carton for frozen programmes.
Fillets
Commercial grades for professional kitchens and further processing. Skin-on or skinless, pin-bone specification confirmed per order.
Portions
Consistent weights for cost control, menu planning and efficient prep. Centre cut or standard cut, fresh or frozen.
Secondary cuts
Cost-efficient formats for kitchens and food manufacturing — the parts that carry flavour and margin at the same time.
Fresh salmon catalogue
Full specifications, grades and packing formats.
The salmon is the name. It isn’t the limit.
Thirty years of producer relationships across the world’s fishing regions means we can source well beyond salmon — from everyday whitefish and shellfish to the genuinely hard to find. Tell us the species, the specification and the volume, and we will tell you what it takes to land it in Dubai.
BRAND.
Real salmon, in everyday formats.
Visible flake. Never paste.
Atlantic salmon is the first ingredient in everything we make. No artificial colours, flavours or preservatives. No MSG.
Three formats lead the range: gyoza, croquettes and tenders. Retail packs, family packs and foodservice formats, with private label available across the range.
Gyoza
Delicately wrapped, juicy filling, ready in minutes. A familiar format carrying a generous salmon centre.
Croquettes
Crisp breaded outside, creamy salmon centre, visible salmon pieces through the middle. Oven or air fryer, straight from frozen.
Tenders
Whole-cut Atlantic salmon fillet in a crisp panko coating. Naturally irregular, never reconstructed — no mince, no fillers.
Product catalogue
Formats, packs and channel specifications.
Private label across the range.
Every format can run under your own brand, in your pack architecture, to your specification. Retail, family and foodservice formats available.
DINE.
Salmon-led dining.
Opening soon in Dubai.
Globally inspired. Salmon at the centre.
All day, every day, built for the places people already pass through.
Landlord, operator or partner?
We are talking to sites and partners now, ahead of the first opening. If you have a location or a proposal, we would like to hear it.
Let’s make it happen.
We’re always looking for partners — kitchens and retailers buying fresh salmon or our frozen ready-to-cook range, and producers with raw material to place. One inbox, straight to the commercial team.
Foodservice & HoReCa
Hotels, restaurant groups, caterers and central kitchens.
- Fresh and frozen salmon programmes
- Cut, trim and portion to specification
- Volume and delivery frequency planning
Retail & Q-commerce
Supermarket buyers, distributors and delivery platforms.
- Branded frozen ready-to-cook range
- Private label across every format
- Retail, family and foodservice packs
Suppliers & producers
Farms, processors and traders with product to place.
- Whole fish, fillets and trim
- Contract volumes across the season
- Long-term sourcing relationships
One inbox, straight to us.
hook@salmon.ae DUEEFFE AFADO General Trading FZEJebel Ali Free Zone (JAFZA)
Dubai, United Arab Emirates